About Memento Financial Planning
Helping you align your money with a meaningful life.
Hi, I’m T.J. van Gerven.
I founded Memento Financial Planning to help high-earning professionals bring clarity, purpose, and strategy to their financial lives.
Most of my clients are in their 30s or 40s—dual-income couples with equity compensation, student loans, mortgages, and growing responsibilities. They’re doing well on paper, but feel like they’re missing something.
They come to me asking:
Am I using my money the right way?
How do I manage these stock options without screwing up my taxes?
Is there a smarter way to save, invest, or plan for what’s next?
We work together to turn uncertainty into a strategy—and busy lives into financial flexibility.
Credentials & Recognition:
CERTIFIED FINANCIAL PLANNER™
Fee-only and fiduciary (no commissions, ever)
Host of Do More With Your Money Podcast
Named one of Financial Advisor Magazine’s Young Advisors to Watch in 2025 for helping equity-comp professionals align their money with their purpose.
The Memento Approach
This isn’t just a one-time plan or a stack of documents.
We build a long-term relationship designed to:
Ground your decisions in values and life goals
Optimize around taxes, equity compensation, and long-term investing
Create systems that reduce friction and increase follow-through
Adapt as your life and priorities evolve
Tools like RightCapital, Holistiplan, Altruist, and Knudge keep your plan dynamic, clear, and on track—while we meet three times a year to stay proactive.
Why “Memento”?
The name Memento is inspired by memento mori—a reminder that money is impermanent, and time is finite.
That’s not morbid—it’s empowering.
Your resources are valuable not because of what they can buy, but because of what they can make possible.
Financial planning isn’t just about maximizing. It’s about aligning—so your money supports what matters most.
Ready to Get Started?
Start with a free review of your accounts and planning opportunities.